Inetta AI Launches Family Coaching

By Sabina Storberg
Jul 10, 2024
People jumping.

At Inetta AI, we have always been committed to helping couples navigate the complexities of their relationships with the power of artificial intelligence. Our innovative SaaS platform has revolutionized couples coaching, advising, and mediation, providing personalized and effective solutions for partners looking to strengthen their bond. Today, we are thrilled to announce a significant expansion of our services with the launch of our new functionality in beta: family coaching, advising, and mediation.

Why Expand to Family Coaching?


Family dynamics can be intricate and challenging, often requiring nuanced understanding and guidance. Whether it’s parent-child relationships, sibling rivalries, or multi-generational households, the complexities of family interactions can benefit greatly from structured support. Recognizing this need, we have leveraged our expertise in AI-driven relationship coaching to extend our services beyond couples to entire families.

What to Expect from Our New Family Coaching Services


Our new family coaching functionality aims to provide comprehensive support for various family-related issues. Here’s a glimpse of what you can expect:

1. Personalized Coaching

Just as with our couples coaching, our family coaching service uses advanced AI algorithms to tailor advice and strategies to each family’s unique situation. Whether you’re dealing with communication breakdowns, parenting challenges, or intergenerational conflicts, our AI will provide customized coaching sessions designed to address your specific needs.

2. Effective Mediation

Family disputes can be emotionally charged and difficult to resolve. Our AI mediation service acts as a neutral third party, facilitating discussions and helping family members reach mutually agreeable solutions. The AI mediator is trained to handle sensitive topics with care, ensuring that every voice is heard and respected.

3. Expert Advising

Our AI advisors are equipped with a wealth of knowledge and best practices in family dynamics. They provide actionable advice on a wide range of topics, from effective communication techniques to conflict resolution strategies. Whether you need guidance on setting boundaries or tips for fostering positive relationships, our AI advisors are here to help.

How to Participate in the Beta Program


We are currently inviting families to join our beta program and be among the first to experience our new family coaching services. Participating in the beta program comes with several benefits:

  • Exclusive Access: Be the first to try out our cutting-edge family coaching functionality.
  • Personalized Support: Receive dedicated assistance from our team as you navigate the new services.
  • Feedback Opportunities: Play a crucial role in shaping the future of our platform by providing valuable feedback and suggestions.

To join the beta program, simply sign up on our website and follow the instructions provided. We are excited to have you on this journey with us and look forward to helping your family thrive.

Looking Ahead


At Inetta AI, our mission is to harness the power of artificial intelligence to improve relationships and foster healthier, happier lives. The launch of our family coaching, advising, and mediation services marks a significant milestone in this mission. We are committed to continuously enhancing our platform and expanding our offerings to meet the evolving needs of our users.

Stay tuned for more updates and innovations from Inetta AI. Together, we can build stronger, more resilient families and communities.

Thank you for being a part of the Inetta AI family.

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Use “I” Statements to Minimize Defensiveness • When discussing sensitive issues, avoid language that could come across as accusatory. “You” statements (e.g., “You always…” or “You never…”) often make the other person defensive. Instead, try “I” statements to focus on your perspective, which can foster a more understanding atmosphere. • How to Do It: If you feel ignored during certain moments, rather than saying, “You’re always on your phone,” rephrase it to, “I feel disconnected when I don’t feel your full attention at dinner.” This approach allows you to express your feelings without placing blame, encouraging a more empathetic response from your partner. 4. Practice Active Listening • Active listening is essential. Rather than planning your response while your partner speaks, focus fully on their words. This validates their feelings and helps avoid misunderstandings. 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You could say, “Let’s focus on our communication habits first, and we can discuss other things another time.” Staying focused ensures that each issue gets the attention it deserves. 6. Seek Solutions and Compromise Together • Approach the conversation with a willingness to compromise. Rather than aiming for a “win,” look for solutions that benefit both of you. This collaborative approach reinforces mutual respect and strengthens the partnership. • How to Do It: If the discussion is about finances, for example, you might propose setting aside time each month to go over the budget together. You could say, “How about we dedicate the first Saturday of each month to reviewing our budget together? This way, we both stay informed and comfortable with our spending.” Compromise helps build trust and shows that you value each other’s perspectives. 7. Plan a Follow-Up to Assess Progress • After a difficult conversation, it’s essential to check in to assess if the agreed-upon solutions are working. Regular follow-ups show commitment to improvement and allow for any necessary adjustments. • How to Do It: After a few weeks, revisit the topic. Ask something like, “How have you felt about the changes we made? Is there anything that needs tweaking?” Consistent follow-ups ensure that the issues don’t re-emerge and demonstrate that you’re both committed to maintaining progress. 8. Using Inetta AI to Strengthen Your Conversations • Having difficult conversations takes practice, but sometimes you need extra support. Inetta AI offers relationship coaching and mediation allowing you to handle challenging topics constructively. Difficult conversations can be an opportunity for growth rather than a source of stress. 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Why Every Effort to Save Your Relationship Feels Like It’s Backfiring

[Couple kissing and laughing.] Relationships are hard work. That’s not news. But when you feel as if every effort to fix what’s broken is being misinterpreted as controlling, abusive, or damaging, it can be particularly frustrating and painful. Many couples find themselves caught in a cycle where one partner feels abandoned and the other feels suffocated. If you find yourself in a position where you’re trying to rebuild the relationship but are met with resistance—or even accusations of coercive control—it can feel like you’re in an emotional catch-22. Take, for example, the story of a husband trying to reconnect with his emotionally distant wife. He describes how she withdrew emotionally after the birth of their child, leaving him feeling anxious and uncertain about their connection. He sought intimacy, pushed for resolution after conflicts, and tried to impose boundaries around her friendships—only for these efforts to be seen as controlling. 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For those with anxious attachment, conflict can feel like a crisis, and they may desperately seek to resolve it quickly, often pushing for conversations that the avoidant partner isn’t emotionally ready for. This can feel overwhelming, leading the avoidant partner to shut down or lash out, creating even more distance. 2. Unspoken expectations can cause serious issues. Both partners may assume the other knows what they want or need, but without clear communication, these needs often go unmet. The anxious partner might expect reassurance and intimacy as signs of a healthy relationship, while the avoidant partner may need space to feel emotionally safe. 3. Emotional distance is another significant challenge. When one partner withdraws emotionally, the other may interpret this as rejection, creating a cycle of pursuing and distancing. Over time, this can build resentment on both sides, making any attempts at resolution feel like further pressure rather than an invitation to reconnect. 4. Then there’s trust erosion. In many relationships, trust is broken in small, seemingly insignificant ways that accumulate over time. Whether it’s failing to follow through on a promise or ignoring a partner’s emotional needs, these small betrayals chip away at the foundation of the relationship, making it difficult to rebuild without deliberate effort. 5. Perceived control can also become a major sticking point. When boundaries or emotional needs are communicated as demands—such as asking a partner to stop seeing certain friends or to spend more time together—it can feel like an attempt to control rather than a request for connection. This is particularly tricky in relationships where autonomy is highly valued by one partner. In scenarios like this, the situation may feel hopeless. But there are steps that can be taken to shift the dynamic. The first, and perhaps most important, is acknowledging your partner’s feelings without immediately defending your own intent. In many cases, even if you didn’t intend to come across as controlling or coercive, the impact of your actions is still real to your partner. Acknowledging this can be the first step in rebuilding trust. Respecting your partner’s need for space is also crucial. While it may feel counterintuitive to stop pushing for resolution, giving both partners the emotional space they need can defuse some of the tension. In the meantime, focusing on personal growth—addressing your own emotional needs and understanding your attachment patterns—can create healthier dynamics moving forward. Shifting from boundaries to agreements can also help. Rather than imposing boundaries that feel restrictive, try to work together to create mutual agreements that honor both partners’ emotional needs. Finally, when traditional communication methods break down, external help is often necessary. Tools like Inetta AI can provide a less confrontational way to start working through these issues. 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When relational health is poor, it affects workplace productivity, increases the demand on mental health services, and often leads to higher healthcare costs as stress-related illnesses and mental health issues rise. This is where the crisis deepens. By ignoring relational health in our public health frameworks, we are also increasing the burden on the healthcare system. The WHO and policymakers around the world have called for integrating mental health into primary care, but where are the efforts to treat and support relational health as part of this holistic approach? Relational Health = A Public Good Public health campaigns have long been instrumental in changing societal behaviors. We've seen anti-smoking campaigns, mental health awareness initiatives, and even pushes for better diet and exercise habits. What if we applied the same lens to relational health? Imagine this: instead of only seeing public health as a matter of individual lifestyle choices, we started seeing our relationships as part of the picture. • New Zealand’s Ministry of Health has already pioneered steps in this direction by emphasizing the role of social connections in overall well-being, showing a pathway for other countries to follow (Ministry of Health NZ, 2018). • Research from the Institute for Family Studies highlights how improving relational health through family counseling, relationship education, and support systems could dramatically reduce divorce rates and improve children's mental health (Wilcox et al., 2017). • What’s Keeping Relational Health Out of Public Health? Despite the clear evidence that relationships are central to our well-being, there’s been little movement to bring relational health into the fold of public health policies.  Why? Several barriers keep this out of the conversation: • Historical Focus on Individual Health: Public health has traditionally focused on the individual—treating diseases, promoting exercise, and managing individual mental health. Relationships, while seen as important, have been regarded as too personal to be addressed by public health initiatives. • Cultural Stigma: Many cultures still view relational issues as private matters to be dealt with behind closed doors. Seeking help for relationship problems, particularly through therapy or counseling, is often seen as a sign of weakness. • Lack of Data and Advocacy: While there’s no shortage of research showing the importance of relational health, there’s been little in terms of large-scale public health campaigns or advocacy around it. Most healthcare systems don't even provide insurance coverage for couples counseling or family therapy (OECD, 2020). • The Way Forward: A Relational Health Revolution It’s time to change the conversation. If we want healthier individuals, we need healthier relationships.  Here are three bold steps to take: • Integrate Relational Health into Primary Care: Just as mental health is now being integrated into primary care systems around the world, relational health should follow suit. Family counseling and couples therapy should be accessible through public health programs, with costs covered by insurance. • Leverage AI and Digital Tools: Tools like Inetta.ai and other AI-driven platforms offer an innovative way to provide 24/7 relationship support at a lower cost, reaching those who may not have the time or resources for traditional therapy. These tools can be integrated into broader healthcare offerings, making relational health more accessible and scalable. • National Campaigns on Relational Health: Just like mental health awareness campaigns, we need national and global campaigns to normalize relational health. Public messaging can help destigmatize seeking help for relationships and encourage healthier relational practices from a young age. We live in an age where individualism is celebrated, but at what cost? If we truly want to improve public health and reduce the burden on our healthcare systems, we need to look beyond the individual and recognize the profound role that relationships play in our well-being. Relational health is not a luxury—it’s a necessity.  It’s time for governments, policymakers, and healthcare providers to take it seriously. By integrating relational health into the broader public health agenda, we can create a healthier, happier, and more connected world.

Sabina Storberg